So you want to create a great blog and want an introduction to blog marketing to help you promote your blog? Great. Below, I have listed some useful tips to promote your blog that will help in ranking it in the search results pages of search engines like Google, Bing and Yahoo.

4 tips to promote your blog – for beginners

1. Pick a top domain name before you start

If you want to build a blog that people are going to like, and come back to again and again, one of the keys to achieving that is picking a catchy domain name.

As picking a domain name is the first step that you have to take when you are building a new blog, you have to plan beforehand and come up with a quality domain name for your blog.

You have to try and make it short, catchy and creative, and go with the .com extension.

2. Use Untapped blog promotion techniques

Use unique and untapped blog promotion techniques or ways to get traffic. There are so many ways you can use to get visitors. But a lot of blog promotion techniques these days are saturated and there is a lot of competition when you try to use them. Of course, you have to use techniques like social media marketing, blog commenting, and so on. But you can also use many unique traffic techniques that are less competitive such as video marketing and email marketing, as I explain below.

• Video marketing

This is a good blog marketing technique because the videos that you upload can get shared by email as well as within the social media site.

When people see a video that they like or that makes them laugh, they can’t help but send it to friends or families. There are a lot of videos on YouTube or other video sites that have gone viral with millions of views. Even though there is no a surefire way to create a video that will go viral, being creative and creating entertaining videos with catchy images, headlines, and quality stuff can get you a lot of views.

You can create so many types of videos and upload them to one of the many video submission sites out there. Video submission sites are sites that you can upload your videos to for free and they include YouTube, DailyMotion and others. A lot of people create short form videos, from 4 to 5 minutes long, and upload them to YouTube showing how things are done or talking about a topic or an idea. Then add your website in the descriptions, and when people view your videos and like them, they’ll visit your site.

• Email marketing

I am sure you must have read this a number of times: the money is in the list. Never believe anyone who tells you that you can make money from your blog by promoting it without the use of email marketing.

You can use email marketing to get a lot of visitors as well as to get people to visit your site over and over again. It can work like a charm if you treat the people on your list like real people.

There are many companies that sell email marketing programs with which you can market your blog.

Signing up and setting up your email marketing campaign with an email marketing program like Aweber, iContact or GetResponse is cheap. You can load up your email campaign with automatic follow up messages that are going to be sent out to subscribers on your list automatically at certain day gaps. Promote your own products or affiliate products in the emails.

On top of that, you can also use email marketing to get visitors to new articles or posts on your blog. Imagine the possibilities of being able to send each new blog post to your subscribers.

3. Research keywords

Use one of the popular keyword research tools out there like Market Samurai or Long tail pro to find long tail keywords.

Keywords are words that people type into Google’s search box when they are researching a topic or looking up information on a search engine. So, if you want people to find your website, what you are going to do is find keywords that people use on search engines and use them on your site.

After you have found a list of keywords, you are going to use the keywords in the meta tags and meta descriptions areas of your site. Use them in the titles and body of the articles that you are going to write as well. Using a WordPress plugin like Yoast SEO is an easy way to automatically add keywords in to the Meta area of your site as well as the articles.

This is nifty blog marketing technique because it makes your site rank on Google and get visitors. But that doesn’t mean that sprinkling keywords here and there will automatically shoot you up and rank you high. Ranking is a different story all together.

But if you follow all the steps that it takes for you to rank high, like building high quality links and updating your site regularly, you can slowly but surely rank higher.

4. Use a reliable web hosting

This is not a blog marketing tip as such, but there are a lot of important things that you have to make sure are fulfilled beforehand, and one of them is a great web hosting.

It is no good if you don’t use good web hosting that will keep your site online, day in, day out. In other words, it is a waste of time if your site gets millions of hits, but your site won’t load well or it crashes. That would irritate people and you would lose a lot of traffic.

Therefore, make sure that you pick a reliable hosting company that offers great services. Bluehost is a great host that I trust and highly recommend. I use it for this blog as it has so many great features and robust customer support.

What’s Your Feedback?

So, what tips to promote your blog come to your mind that can be effective in driving traffic to your blog? Leave a comment below.