So what is internet advertising and how can you use it to promote your blog? Well, nothing can be further from the truth, free traffic isn’t free. It costs time, and time is worth money. A faster choice would be using one of these types of internet advertising techniques that let you pay to have your blog advertised in front of unlimited number of people, as long as you are willing to pay for it.
There are various types of internet advertising to promote your bog. Below, I have listed 6 types of internet advertising you can use:
Facebook is the number one biggest social network site and also a great choice to advertise your pages, sites or products.
All you need to do to start promoting on Facebook is create an ad in your account. You’ll first create your ad by uploading a graphic image or photo that has your message in it. Then write your copy or a written text giving information about what your offer is about, what the benefits are and so on. Then you’ll create a call to action, which is a text or image asking the viewer to click on an ad or do whatever it is that you want them to do.
Facebook offers different types of ad options. You can choose between sponsored stories and normal ads. Sponsored stories show on the homepage of a person along with other stories by their friends, whereas normal ads show in the sidebar.
You can use Facebook advertising to promote so many types of things including your blog, apps, mobile or video games, or a Facebook page.
It lets you set your budget and decide how much you want to pay per day or per campaign. It also lets you narrow down your targeting by country, age, gender and other conditions, making it a great way for finding exactly the people you would like to advertise to.
All in all, it’s simple, straightforward and easy to get started. To be successful you have to come up with a unique copy and create a catchy image to get people clicking and taking action.
Solo ads is another type of online advertising, and possibly the most popular one that is gaining in popularity in the blogging field these days.
It is an advertising method where you advertise on other people’s list, usually to build your own list. Your ads will be sent out to all or a portion of the vendor’s list.
More often than not, you pay per a certain number of clicks. Most solo ads vendors charge a certain amount per 100 clicks. Most charge in the ball park of $35-60.
The number of clicks you get will most likely slightly go up or down than what you were initially promised. But what matters the most is the quality of the clicks. The higher the quality of the clicks, the more subscribers or sales you will get.
Banner ads implies an internet advertising method where advertisers pay to have their graphic ads shown on someone else’s sites.
Banner ads are usually rectangular in shape and come in different sizes. One common size is the skyscraper measuring at 160×600 or 120×600, and usually appears in the sidebar of a website. Another common size is the leaderboard and its size is commonly 728×20, it appear at the header area on a website.
That way some of the visitors of the site will click on your ad and visit your site. You will then be charged per click or most commonly a certain amount per month.
You can set about banner advertising by directly contacting web masters and bloggers to show your ads on their sites. You can also go with banner ads networks like Buysellads that help you connect with other bloggers who are already looking for advertisers.
Mobile marketing varies in styles, with the most well-known ones being mobile apps, mobile sites and mobile advertising.
Simple mobile apps can be created easily and be submitted for distribution either for free or for sale. If you create Android apps, Google Play will let you upload it. For iOS apps, Apple App Store is the biggest app store to submit to.
A lot of bloggers also create mobile versions of their sites in order to make it easily accessible on mobile phones and devices. That is also a good way of promoting your blog since you will be able to attract more people.
Mobile advertising on the other hand is where you advertise on mobiles. There are many mobile ad networks that let you show ads in mobile apps, while others let you advertise on mobile specific sites and search results.
PPC stand for pay-per-click and it’s an internet advertising type where you pay every time someone clicks on your ads. 7search, Chitika and Infolinks are some of the most popular PPC networks.
When you register with those networks, what happens is your ads start appearing on the websites of the advertising network members who have already signed up.
Once you create your ads, the ad network then automatically picks websites from its databases on which to place your ads.
You can decide how much you want to pay-per-click as well as which sites, or what type of search results you want your ads to appear on through the use of keywords and other types of options.
Search engine marketing
Search engine marketing is a type of advertising that lets you place ads on search results so people will view it when using search engines.
AdWords and Bing Ads are two of the most popular Ad networks. These networks let you track your campaign, target a specific group of people, set your budget as well as your daily caps and more.
PPC or pay-per-click and CPM or pay per thousand impressions are the two common types of search engine marketing where you are charged per click and per a thousand views respectively.
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